About

My name is Adrien Groleas. I’m a design strategist freelance & entrepreneur who builds user-centered experiences, services, digital products, spaces, and organizations for international companies.

Deeply concerned about the real needs of the users, I am a multifaceted designer who's keen on working on complex problems bringing the best from product design and strategy consulting. I don't limit myself to one role and I believe we can excel in many fields

As an eager learner and motivated teacher, I love working with a multidisciplinary team within a multicultural environment. Each project I lead is also a mean to empower the team and the company with my skills.

With my previous consulting experiences for large companies (such as AXA, Tag Heuer, Unibail Rodamco Westfield, BNPP & Ardian),  I also learned to handle organizational alignment and integrate each project within the company strategy.

With more than 8 years of professional experience (as a freelance and a consultant), I acquired a large set of design, strategy, and program management skills.

Contact me at adrien@groleas.com if you need the right freelancer for your project.

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Skills
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Strategic Design

Strategic Design

Strategic Design

Strategic Design

I work at the intersection of organizational issues and user problems to innovate within organizations, and design policies that guide solutions for both business and user problems.

I work at the intersection of organizational issues and user problems to innovate within organizations, and design policies that guide solutions for both business and user problems.
I work at the intersection of organizational issues and user problems to innovate within organizations, and design policies that guide solutions for both business and user problems.
I work at the intersection of organizational issues and user problems to innovate within organizations, and design policies that guide solutions for both business and user problems.
I work at the intersection of organizational issues and user problems to innovate within organizations, and design policies that guide solutions for both business and user problems.
PROCESS & ORGANIZATION DESIGN
DIGITAL TRANSFORMATION
CHANGE MANAGEMENT
SOLVING COMPLEX PROBLEMS
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Design Thinking

I'm used to quickly reframing problems and conducting innovative projects, user research to the launch of your solution, and continuous iterations through user tests.

I'm used to quickly reframing problems and conducting innovative projects, user research to the launch of your solution, and continuous iterations through user tests.
I'm used to quickly reframing problems and conducting innovative projects, user research to the launch of your solution, and continuous iterations through user tests.
I'm used to quickly reframing problems and conducting innovative projects, user research to the launch of your solution, and continuous iterations through user tests.
USER RESEARCH
WORKSHOP PLANNING & ANIMATION
IDEATION, DESIGN SPRINTS & CO-DESIGN
QUAL & QUANT USER TEST
USER RESEARCH
WORKSHOP PLANNING & ANIMATION
IDEATION, SPRINTS & CO-DESIGN
QUAL & QUANT USER TEST
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Product | Service design

Product design

Product design

Product design

I imagine, prototype, and iterate products, spaces, services, and experiences to solve real problems for real people by using empathy and my understanding of customers’ habits & needs.
QUICKLY PROTOTYPING POCs & MVPs
UX & UI DESIGN (LOW-DEF TO HIGH-DEF)
BRANDING & ART DIRECTION
COORDINATION WITH TECH TEAMS IN AGILE
QUICKLY PROTOTYPING POCs & MVPs
UX/UI DESIGN (LOW-DEF & HIGH-DEF)
BRANDING & ART DIRECTION
COORDINATION WITH TECH TEAMS
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Product Management

Product Management

Product Mng.

Product Management

I plan the development, the launch, and the iterations of a product or a service. I define and prioritize the perimeter of functionalities balancing the need of users, the feasibility, and the business impact. 
VISION, PROCESS, ROADMAP, PRIORITIZATION
INTERNATIONAL & STRATEGIC PROJECTS
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Management

To build the best solution, I lead internal and external teams and collaborate with HR, communication, IT, stakeholders, executives, and C-levels. We grow together, individually, and as a team. 
MANAGE DESIGN & INTERDISCIPLINARY TEAMS
MULTICULTURAL ENVIRONMENT
RECRUITING DESIGNERS

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Teaching & Coaching

 Coaching

Teaching & Coaching

Sharing is caring. I see design as a public interest and it's my responsibility as a senior designer to share my knowledge with students and my clients.

Sharing is caring. I see design as a public interest and it's my responsibility as a senior designer to share my knowledge with students and my clients.


Sharing is caring. I see design as a public interest and it's my responsibility as a senior designer to share my knowledge with students and my clients.
LECTURES WITHIN HIGHLY SELECTIVE SCHOOLS
JURY WITHIN HIGHLY SELECTIVE SCHOOLS COACHING EARLY-STAGE STARTUPS
LECTURES & JURY IN SCHOOLS
COACHING EARLY-STAGE STARTUPS
Clients
AXA
URW
GRTgaz
BNPP
TAG HEUER
Ardian
SALOMON
INSEE
Global BLue
Capgemini
Epalia
MACIF
TEGO
VINCI
KEOLIS
JLL
Total
LVMH
Dior
VAL doise
Orange
Darty
Renault
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Copyright @ Adrien Groleas - 2023